Cantinflas

As a pioneer of the cinema of Mexico, Moreno helped usher in its golden era. In addition to being a business leader, he also became involved in Mexico's tangled and often dangerous labor politics. Although he was himself politically conservative, his reputation as a spokesperson for the downtrodden gave his actions authenticity and became important in the early struggle against charrismo, the one-party government's practice of co-opting and controlling unions.

Moreover, his character Cantinflas, whose identity became enmeshed with his own, was examined by media critics, philosophers, and linguists, who saw him variably as a danger to Mexican society, a bourgeois puppet, a kind philanthropist, a venture capitalist, a transgressor of gender roles, a pious Catholic, a verbal innovator, and a picaresque underdog.

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